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FPA NEW MEXICO Contact:
Lisa Massimo, |
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A. ROBERT BALOW, MBA President 2009-2010
Finding
Optimism Amid the Crisis Are you confident about the
future of your practice? Would you like to know what actions other
financial planners are taking that give them confidence in the face of a
depressed economy and volatile market? In September 2009, FPA surveyed
members for its study, A Year After the Market Crash: How Financial Planners Are
Adapting to a New World. A surprisingly large percentage of respondents (56.5 percent) said they
are more confident now than they were before the October 2008 market
crash. Here are some of the key areas
associated with greater adviser confidence: Operate more
efficiently. Confident planners were more likely to say they operate more efficiently
now than they did before the crisis (56.7 percent). "Streamline and
simplify," summed up. Get a handle on
client risk tolerance. Planners with greater confidence tended to be those who had a better
experience with their risk tolerance tools/processes—75.2 percent of
confident planners rated their risk tolerance tools and processes
"good" or "excellent." Discuss risk thoroughly and
candidly with clients. Don't rely on simplistic questionnaires.
"Client appetite for risk is not as great as they think," said
one survey respondent. Review your
policies. Confident advisers are more
likely to have implemented new processes/policies/requirements for new
clients as a result of the crisis. Take time to manage new clients'
expectations and clarify investment policies. One adviser now makes
portfolio asset allocation modeling mandatory for new clients. "All
new clients will have to hire us to complete a comprehensive financial
plan and not just hire us for investment management," said another. Personalize
your communications. Confident planners are more likely to use e-mail and meetings to
communicate with prospective clients. "Communicate on a personal
level during the highest volatility, not with broad newsletters or general
letters," one planner told us. Lead panicky
clients back to the plan. More confident planners (56 percent) recommended that clients invest more
money into new or existing accounts in February. One adviser said,
"Clients are looking for leadership through a crisis, not
panic-driven trading." Stay the
course. Confident planners are less likely to think Modern Portfolio Theory
failed—56 percent of them said it did not fail in 2008. Among the survey
responses: "Diversification still works." To learn more, visit FPA's A Year After
the Market Crash web page. —> ( http://www.fpanet.org/Learn/ResearchCenter/ForPlanners/AYearAftertheMarketCrash) |
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